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YITH WooCommerce Social Premium login is a plugin that allows you to login to your e-commerce site through your Facebook or Twitter or Google+ and others social networks account.
Research on online consumers reported extremely significant data: over 77% of them prefer social login when using an eCommerce site, for two main reasons, security and data correctness. This certainly leads to increased conversion rates and therefore more sales.
There is a reason behind customers’ preferring social login instead of filling out a new registration form for each site they visit. First of all, security: social login allows them not to put their username and password into the hands of websites that might not be secure. Not to mention bearing them all in mind and all the time it takes to fill a for form for each site. The second main reason concerns personalisation of data that with social media such as Facebook, Twitter and Google+ are much more accurate. Customers, annoyed by inappropriate targeting, are delightfully surprised when they are addressed offers close to their tastes and needs, and this happens more frequently when you access through social media you constantly update. All this makes your potential customers feel more secure and better disposed to purchase in your online shop.
After click Download button above, you’ll get yith-woocommerce-plugin-social-login-premium-1.38.0.zip. Normally, you have to unzip yith-woocommerce-plugin-social-login-premium-1.38.0.zip, then find the installable sub-zip to upload to your server or your Wordpress admin area. But there are times you don’t have to do that if there is no sub-zip files inside yith-woocommerce-plugin-social-login-premium-1.38.0.zip, e.g there is only one folder inside yith-woocommerce-plugin-social-login-premium-1.38.0.zip.