Gifting for WooCommerce Subscriptions

Sell more subscriptions by letting customers buy them for friends, family and more WooCommerce Subscriptions makes it possible to capture residual
Version: 2.1.3
Updated: 29 April 2021
Status: Original
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Sell more subscriptions by letting customers buy them for friends, family and more

WooCommerce Subscriptions makes it possible to capture residual revenue by offering subscription products in your WooCommerce store. But what happens if your customer wants to purchase a subscription for someone else?

The customer could enter the recipient’s address for a physical product so they receive deliveries, but what about virtual products, like services or memberships? And what happens if the recipient moves house – how will she update her shipping address?

Gifting for WooCommerce Subscriptions allows one person to purchase a subscription product for someone else. It then shares the subscription between the purchaser and recipient giving them both the ability to manage the subscription for the rest of its life cycle. That means less headaches for you and your customers when something needs to change on the subscription.

With Gifting, customers can choose to purchase subscriptions for others by entering the recipient’s email address on the product, cart or checkout pages. The extension will take care of the rest, including on-boarding the recipient with your store, as well as managing shared control over the subscriptions, and access to orders related to it.

Bottom line: sell more subscriptions, with less hassle. Give your customers a way to purchase and manage subscriptions for others. It’s a gift that keeps on giving for your customers, their recipients, and your store’s revenue.

Subscription Gifting Features

Easy Gifting

To gift a subscription, your customer only needs to enter the recipient’s email address. The Gifting extension will take care of the rest. Making it easy to gift a subscription means more subscriptions will be given, which means more recurring revenue for your store.

Recipient Onboarding

After a subscription is purchased, Gifting sets the recipient up in your store. An account is automatically created. The recipient is emailed to notify them of the gift and instruct them to login to your store. Upon login, recipients are taken through an on-boarding process to set account details, including the shipping address for the subscription. Sell one gift, or one thousand, and it won’t require any extra work from you.

Shared Subscription Management

Both the recipient and purchaser of a gifted subscription are able to suspend or cancel the subscription, view details of the subscription and its renewal orders via your store’s My Account page, or change the shipping address. This saves you and your customer service team time by allowing your customers to self manage the subscription.

Memberships Integration

Gifting integrates with WooCommerce Memberships. Gifted subscription products tied to a membership plan will provide all the benefits of the membership to the recipient, not the purchaser. Giftable memberships gives your customers another reason to buy more subscriptions with your store, and saves you time by allowing customers to self manage a gifted memberships.

Clear Ownership

Gifting makes it clear to you and your customers who is the purchaser and recipient for a subscription. By displaying this information in a number of places on the subscription and related orders, Gifting makes it easy to keep track of gifted products in your store.

Shared Email Notifications

To keep both parties to a gifted subscription in the know, and keep their questions out of your inbox, Gifting communicates with both the purchaser and recipient about important subscription related events, like renewals. Like other WooCommerce emails, you can also enable ordisable, edit and customize these emails to make sure they use your store’s voice and brand.

Download Handling

When a downloadable product is purchased for a recipient, by default the recipient is granted the permissions to download the files attached to that product. Depending on the nature of your store, you can also grant download permissions to both recipient and purchaser. Your customers will never have to manually email downloads to the recipient again.

Customer Privacy

When sharing data between two people, it’s important to keep your customer’s sensitive information private. That’s why Gifting carefully decides what should and should not be shared with the recipient. For example, recipients can not see their subscription’s original order, making sure they can’t see anything else purchased with the subscription.

Sell More Subscriptions

Whether you’re selling a monthly box of physical goods, like a candy box, a repeating downloadable product, like a surfing magazine, or a weekly service, like dance classes, if you’re selling subscriptions with WooCommerce Subscriptions, Gifting can help you sell more.

Allow your customers to purchase and manage subscriptions for others. It’s a gift that keeps on giving for your customers, their recipients, and your store’s revenue.

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