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After click Download button above, you’ll get themeforest-nielsen-ecommerce-wordpress-theme-1.9.17.zip. Normally, you have to unzip themeforest-nielsen-ecommerce-wordpress-theme-1.9.17.zip, then find the installable sub-zip to upload to your server or your Wordpress admin area. But there are times you don’t have to do that if there is no sub-zip files inside themeforest-nielsen-ecommerce-wordpress-theme-1.9.17.zip, e.g there is only one folder inside themeforest-nielsen-ecommerce-wordpress-theme-1.9.17.zip.