Meet FluentCart Pro. It’s a performance-first, self-hosted eCommerce platform for WordPress. Build your ideal store, whether you sell physical products, subscriptions, downloads, licenses, or all of them. No third-party dependencies, no platform lock-in, and no transaction fees. Just a powerful store on your terms.
Built from the ground up with flexibility, performance, and long-term scalability in mind, this isn’t a fork of existing plugins. This is a fresh take on what a WordPress store should be: lean, powerful, and completely under your control. FluentCart adapts to your model without adding bloat or cutting you into a SaaS fee structure.
FluentCart is ideal for solo creators, growing businesses, and developers building client stores. If you’re tired of overcomplicated dashboards and bloated add-ons this is your answer. Forget about transaction fees, because FluentCart charges exactly 0 transaction fees on both Free and Pro isntallations.
FluentCart is for you if you’re looking to free yourself from rigid checkout flows, or vendor lock-ins. Run your store with clarity and confidence, whether you sell ebooks, handmade goods, software licenses, or monthly product bundles.
Sales Models
FluentCart supports a variety of sales models, all in the same store. Offer one-time products or digital downloads, manage subscriptions with flexible billing intervals, add setup fees or installment plans, and issue time-limited licenses. You can mix and match hybrid product types without relying on third-party add-ons.
Best for
- Subscription goods
- Gated downloads
- Licensed software
- Online book stores
- B2B catalogs
- Maintenance services
- Tiered subscriptions
- Digital file hosting
- Software distribution
- Membership access
- Fashion stores
- Course Websites
- Grocery Shop
- Agro Catalogs
- Agency services
Features List by Category
Product & Catalog Management
- Simple Products – Create one-time purchasable items with fixed pricing
- Variable Products – Offer products with multiple attributes (e.g. size, license type)
- Subscriptions – Configure recurring products with billing intervals and durations (No Transaction Fees)
- Installments – Support split payments over time for high-ticket items (PRO)
- Setup Fees – Add one-time setup charges on top of recurring payments
- Subscription Bump Offers – Show discounted upgrade paths with discounts
- Licensing Support (Pro) – Attach license keys to products and define expiry rules (PRO)
- Product Categories – Organize products for easier navigation and filtering
- Product Labels – Tag products for promotional badges (e.g. “New”, “Popular”)
- Downloadable Files – Securely attach files to digital products
Checkout & Payment
- One-Click Checkout – Optimized checkout experience for faster conversions
- Custom Payment Gateways – Add or extend gateways using hooks and filters
- Stripe Integration – Fully-featured Stripe payments with no extra plugins
- PayPal Integration – Built-in PayPal support with easy configuration
- Manual Gateway – Accept Cash on delivery
- Failed Renewal Handling – Automatic retry logic for subscription renewals
- Prorated Charges (Pro) – Calculate and bill customers proportionally for changes
- Coupon Support – Enable discounts, promos, and launch offers via coupons
Customer & Subscription Management
- Customer Profiles – View and manage full purchase history and subscriptions
- Customer Notes – Add internal notes visible only to store admins
- Subscription Dashboard – Let users manage billing, pause/cancel subscriptions
- Support Dashboard Integration – Pull customer history into Fluent Support
- Automated Notifications – Send email alerts for purchase, renewal, failures with FluentCRM
- User Roles – Control access to FluentCart admin tools by role
Analytics, Marketing & Growth
- Reports Overview – Track order volume, Revenue by Quarter, Revenue by Country
- Sales Reporting – Track order volume, most sold products and variants, Customer LTV and more
- Order Analytics – Average order value, order items, order heatmap, orders by country, and more
- Revenue Analytics – Net revenue sorted by Time, Country and Payment Gateway
- Refund Analytics – Total refunds, Avg. Refund value, Refund Rate, Filter by Country, Payment method and Intervals
- Product Data – Top performing products, Product Performance over time
- Subscriptions Report – Top performing products, Product Performance over time
- Product Data – Top performing products, Product Performance over time
- Customer Data – Top performing products, Product Performance over time
- Advanced Filtering (Pro) – Date and Other Filters for tracking beyond 30 days data
Performance & Developer Experience
- Custom Database Schema – Built for speed, not tied to WordPress post tables
- Lightweight Architecture – Minimal plugin bloat and clean dependency footprint
- Custom Endpoints – Extend customer dashboard or checkout with new features
- Full REST API – Access product, customer, and order data programmatically
- Action & Filter Hooks – Modify behavior across store logic
- Block-based Components – Gutenberg-ready interface for checkout and forms
- Headless Ready – Serve as backend for mobile/web apps and Jamstack frontends
Admin & Store Operations
- Order Management – View, filter, and update orders directly from dashboard
- Inventory Tracking – Track stock levels and automatically disable out-of-stock items
- Tax – Handle Global and EU Tax with custom Tax classes
- Shipping – Manage shipping regions and custom methods
- Refund Tools – Process manual or automatic refunds (gateway-dependent)
- User Role Management (Pro) – Assign operational access
- Storewide Settings – Control pricing formats, currency, etc.
- Custom Email Templates – Send branded emails for purchase events
eCommerce for Developers
FluentCart was built by developers who understand the pain of working with rigid eCommerce systems. Its architecture is entirely action and filter-driven, letting you override, extend, or customize anything without hacks or fragile workarounds.
All data is stored in dedicated database tables for performance and portability. We’ve optimized the queries so Orders can be processed 3X faster compared to the market leader.
On top of that we’ve built FluentCart for complete programmatic control. REST API endpoints are available for all key resources. Due to this the frontend can be completely decoupled with technology like Vue and Alpine.
Whether you’re building custom apps on top of FluentCart or creating complex checkout flows, this plugin is built to stay out of your way and give you the keys.
Customization and Design
No more fighting layouts. Style your cart, checkout, and product pages exactly how you want using your theme, no forced stylesheets or layout overrides.
Customize every part of the experience: product card components, variation pickers, quantity selectors, checkout forms, and thank-you pages. All templates are overrideable. Whether you’re designing high-converting sales funnels or frictionless repeat purchase flows, FluentCart is built for modern storefront aesthetics.
You can set store branding with global customizations as soon as you setup FluentCart. The responsive blocks act as standard Gutenberg blocks so your store doesn’t break under any circumstances, even on mobile. Moreover, you get direct compatibility with popular store themes along with page builders like Elementor and Bricks Builder.
If you need even more customizability, the option to use advanced CSS is also available to give you complete design control.
Blocks
- Product Grid
- Search Bar
- Customer Dashboard
- Check out
- Product Cards
- Product Gallery
- Product Info
- Buy Section
- Available Stock
Business Growth
FluentCart includes tools that help you operate at scale. From revenue analysis to team coordination, it comes with every operational tool pre-integrated, so you don’t need workarounds or extra plugins to manage growth.
Reports
You get detailed breakdowns of subscriptions, refunds, and subscriber churn rates. Filter performance by product, category, date range, to evaluate the ROI of every sale.
Payments
Payments are at the heart of eCommerce. FluentCart handles automatic retry logic on failed subscription renewals, supports prorated charges for mid-cycle upgrades or plan changes, and lets you offer installment payments—all without custom coding or third-party checkout tools. You can switch gateways, track payment history, and automate invoicing with ease.
Access Control
User Role management means you can safely scale your internal team too. Grant access to team members based on function. Everything is role-based, compartmentalized, and securely accessible from the backend.
Every feature is tightly integrated, so your operational data flows through one system. No external dashboards. No syncing delays. Just live, accurate, and usable insight to help you grow smarter.
Reinventing eCommerce
Building stores on WordPress has been riddled with slow queries, bloated schemas, bloated add-ons, and unscalable databases that make your store feel sluggish as it grows. SaaS platforms offload those problems by locking you into hosted environments, but charge you platform fees, gateway markups, and provide exactly zero control over your backend.
At its core, FluentCart runs on a custom database schema purpose-built for digital and subscription commerce. No legacy baggage. It uses fast, indexed tables that prioritize the read/write operations that matter most for modern stores such as, orders, customers, products, subscriptions, licenses, and transactions. This keeps your store snappy even under load, without relying on caching hacks or third-party optimizers. All data is structured for scalability.
Whether you’re haqndling 50 or 50,000 orders, FluentCart maintains consistent performance with predictable query logic. No degrading response times as tables balloon, no complex migration paths when scaling up, and no reliance on external APIs to run day-to-day operations.
And while most platforms make you pay for scale, whether through add-on upsells, platform commissions, or percentage-based transaction fees, FluentCart is truly self-hosted and pro-ownership. You pay once. You own it. There are zero transaction fees, no enforced usage tiers, and no hidden charges from payment providers. You can integrate Stripe, PayPal, local gateways, or your own custom processor using native hooks without ever sharing a cut.
Data Privacy
Your data stays where it belongs, on your server. FluentCart does not phone home, track your customers, share checkout data or payment details. There’s no reliance on cookies or third-party scripts for core functionality.
For businesses under strict data policies or privacy regulations, like GDPR and EU DPA, FluentCart is the safest possible eCommerce option. You keep complete control of your stores data. Period.
Integrations
FluentCart works out of the box with major Fluent plugins including:
- FluentCRM: Run marketing automations triggered by store actions and segment customers with lists and tags.
- FluentCommunity: Managing your gated community and course sales.
- FluentAffiliate: Handle all your payouts and affiliate sales from a unified dashboard that syncs in real-time.
More native integrations
coming soon in FluentCart,
- Fluent Forms: Build custom forms for check out and build product surveys that engage your customers.
- FluentSupport: Bring your support portal right inside your store and sync purchase history across tickets and customers.
- Ninja Tables: Build fantastic table layouts for products and provide in-line checkout for B2B sales.
- FluentBooking: For managing Booking sales and Event seats.
- FluentBoards: Managing your stores projects and tasks.
- FluentSMTP: Ensure email deliverability for every email generated by your store.
Payment Gateways
- Stripe
- PayPal
- Paddle
- Mollie (Coming Soon)
- Square (Coming Soon)
- RazorPay (Coming Soon)
- Authorize.Net (Coming Soon)
- AirWallex (Coming Soon)
Popular page builders
- Gutenberg
- Bricks
- Elementor (Coming Soon)
- Divi (Coming Soon)
